Westland Kaas B.V.
Matthijs Moeken is a seasoned marketing professional with extensive experience in the retail sector. Currently serving as CMO and Director of Marketing, Format & Digital at PLUS Retail since October 2023, Matthijs has held pivotal roles at various companies, including CMO positions at Westland Kaas B.V., e-Luscious, Kwantum, and Leen Bakker, demonstrating a strong track record in commercial strategy and brand management. Previous roles include key marketing leadership at Jumbo Supermarkten, where Matthijs led a team of 50 marketing professionals and was a board member, and C1000, contributing to its growth and eventual acquisition by Jumbo. Educational background includes an MSC in Business Administration from Erasmus University Rotterdam, complemented by foundational schooling at various institutions, including the Anglo American School Mougins.
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