Mia Swikard

Director, Sales and Marketing at Westman Atelier

Mia Swikard has over a decade of experience in the beauty industry. Mia began their career in 1999 as an Events Coordinator for Hollywood Pop Gallery. In 2004, they took on an internship with Loving + Company as a Fashion and Beauty Public Relations Intern. Later that year, they joined Masters Of Branding Inc. as an Account Manager, Beauty and increased Dior's account by 376% within one year. In 2005, they also took on an Events Internship with Cosmopolitan. In 2007, they joined Le Metier de Beaute as Sales & Marketing, where they secured all products and built and developed a sales team of over 50 employees. In 2010, they joined Mana Products as Marketing, where they significantly impacted the sales of MAKE. In 2011, they became the National Sales & Business Development for EVE LOM & LIPSTICK QUEEN, where they strategically set the North American distribution plan, established buyer relationships and secured all retailer. com and retailers accounts. In 2015, they joined Elizabeth Arden as Global Marketing, where they managed the company's #1 selling prestige skincare line. In 2018, they founded Mia Simone Beauty Group, where they consulted with beauty clients interested in a strategic think partner to help propel brands to the next level. Mia also joined Westman Atelier as Director, Sales and Marketing.

Mia Swikard attended SUNY Oneonta from 2001 to 2004, where they earned a Bachelor of Science in Business Economics. Mia then attended the Fashion Institute of Technology from 2004 to 2005, where they earned an Associate of Applied Sciences in Advertising & Marketing Communications.

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