Alex Rivas

Alex Rivas is an experienced analytics and insights professional currently serving as an Analytics and Insights Specialist at Westpac New Zealand since October 2023. In this role, Alex collaborates with the performance analytics team to deliver key insights and recommendations, leading the design of interactive dashboards for senior management that highlight business lending and portfolio performance. Prior experience includes working as a Business Intelligence Analyst at TSB New Zealand, where Alex drove data-driven initiatives and data governance tasks, and as a Data Analyst at Acton International Marketing Limited, performing market analysis and creating reports using large datasets. Earlier, Alex held the position of Trade Marketing Analyst at Kokoriko Colombia, supporting the marketing and sales department during a significant merger and managing trade marketing for a $20 million business unit. Alex has an academic background that includes a postgraduate degree in Business Administration from NZIE and an engineer's degree in Industrial Engineering from Universidad Distrital Francisco José de Caldas, along with ongoing education in AI-powered analytics and visualization.