Sarah Goforth

Sarah Goforth is a seasoned professional in user experience (UX) research with extensive experience in governance and educational board roles. Currently serving as a Board Member at both Glenfield Primary School and Northcote Intermediate School, Sarah applies governance and policy review expertise. In the corporate sector, Sarah holds the position of Senior Manager UX Research Operations & Lab at Westpac New Zealand since October 2022 and previously worked as a Principal UX Researcher and Senior UX Research Specialist at Trade Me from January 2019 to October 2022, where Sarah facilitated research initiatives and supported product teams. Additionally, Sarah has contributed as a professional speaker at prominent UX events and has a solid foundation in usability engineering and user experience design, having worked with companies such as Spencer Stuart, Deloitte, TomTom International B.V., and Cimex. Sarah holds a Bachelor’s degree in Psychology and Computer Science from The University of Auckland and completed a Usability and UX-Foundation Certification training course.