Peter Gibbs is an accomplished analytics professional with extensive experience spanning various sectors. Currently serving as the Head of Analytics at Westwing since June 2017, Peter has successfully expanded the analytics team and led multiple significant data migration projects while contributing to marketing strategy and developing an in-house attribution system. In addition to a robust analytics background, Peter is an independent musician, providing vocal and instrumental recordings, live performances, and music production services since 2010. Prior experience includes roles at SAS where Peter specialized in marketing sciences and analytics for Canada and Latin America, overseeing numerous email campaigns and marketing automation initiatives. Peter's early career included tutoring in mathematics and roles in research and data analysis, underpinned by a BA in Mathematics and Music from the University of Waterloo.
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