Belén González de la Azuela

Belén González de la Azuela is an accomplished marketing professional with extensive experience in digital marketing and brand strategy. Currently serving as the Chief Marketing Officer at Wetaca since April 2021, Belén has previously held key positions such as Marketing Director at NDLSS and Digital Marketing Director at Naturhouse. Belén's career also includes roles as Head of Acquisition Marketing & Audiences Strategy at The Cocktail and team management in various capacities, focusing on digital acquisition and performance marketing. In addition to practical experience, Belén has contributed to education as a teacher in Digital Business and Search Engine Marketing at Universidad Carlos III de Madrid and IAB Spain. Belén's academic credentials include a double master's degree in Online and New Media Communication and Digital Advertising from Universidad CEU San Pablo, along with various specialized certifications in branding, behavioral design, and digital analytics.