Michele Prado

Michele Prado is a seasoned marketing executive with over 19 years of experience driving growth for B2B and B2C companies across diverse sectors, including technology and education. Currently serving as Head of Marketing at WeVets, Michele leads efforts in branding, demand generation, and digital performance while focusing on product-led and sales-led growth strategies. Previously, Michele held senior marketing roles at iugu and Mandaê, where they contributed to significant revenue growth and rebranding initiatives. Michele holds a bachelor's degree in Journalism from Universidade Cruzeiro do Sul and multiple specializations from the University of São Paulo, showcasing a strong foundation in communication and media.