Joe Wolff has a diverse work experience in content marketing and management. Joe is currently working as the Sr. Manager of Content & Creative at WeVideo, where they lead a team responsible for developing and executing innovative content strategies. Joe focuses on data-driven decision-making and strategic planning to ensure continuous growth and success in content projects.
Prior to their current role, Joe worked as a Content Marketing Manager for Shutterstock's Create, where they played a crucial role in shaping and implementing content strategies for the online design tool. Joe collaborated closely with SEO and product teams to drive Create subscriptions through optimized blog and landing page content.
Joe also has experience as a Content Marketing Manager at PicMonkey, where they produced engaging and SEO-driven blog and landing page content in collaboration with the design team. Joe regularly updated content to target new keywords and drive organic growth. Before that, Joe worked as a Content Specialist at PicMonkey, focusing on creating compelling content to drive brand awareness and user engagement through research and data analysis.
In their previous role as Head of Copy at Hyperflyer, Joe oversaw the development and refinement of the brand's written content. Joe ensured all copywriting adhered to the brand's unique voice and messaging and collaborated with various departments to create impactful marketing campaigns.
Before venturing into content marketing, Joe worked as an ELA and Media Studies Instructor, developing rigorous lesson plans and using student data to inform instruction and remediation strategies. Joe achieved improved academic outcomes and fostered a positive learning environment in grades 9-12.
Prior to their career in marketing and content management, Joe worked as a freelance Content Writer, providing tailored content solutions to various clients and industries, effectively communicating each brand's unique message.
Joe Wolff attended the University of Florida from 2009 to 2013, where they received a Bachelor of Arts (B.A.) degree in English. Joe further pursued their education at the University of Florida, obtaining a Master of Education (M.Ed) degree in English Education from 2014 to 2015.
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