Rob Sparks

Rob Sparks currently serves as the Chief Strategy Officer at WeVideo since August 2024, focusing on strategic planning, mergers and acquisitions, and market analysis. Prior to this role, Rob held various senior positions at Anthology Inc. from July 2020 to July 2024, including Senior Vice President of Marketing and Senior Vice President of Corporate Strategy and Partnerships, contributing to the integration of multiple higher education solutions. Rob's extensive experience includes serving as Chief Marketing Officer at Campus Management Corp., and Senior Vice President at Academic Partnerships, responsible for transforming online education. Other significant roles include Vice-President at UNIT4 Group, VP of Product Management and Strategy at Ellucian, and various positions in business development and sales support dating back to 1994. Rob Sparks earned a BA Hons in Psychology and Criminology from Carleton University.