Kratika Baderiya

Kratika Baderiya currently serves as Lead of Growth Operations at WeWork, where responsibilities include managing affiliate vendor payments, sales occupancy insights, and pipeline channel analytics. Previously, Kratika held senior associate roles focused on sales reporting, cross-functional collaboration, and tool training across various teams, with expertise in the community sector in Mumbai and Pune. Earlier experience includes a position as Senior Merchandiser at Tribe Amrapali, overseeing product development and account management for both B2B and B2C stakeholders. Educational qualifications encompass an MA in Curation, Culture and Criticism from the University of the Arts London, an ongoing Executive Programme in Strategic Management from the Indian Institute of Management, Lucknow, and a Bachelor of Design in Product Design from the National Institute of Fashion Technology India.