Jackie Dornfeld

Jackie Dornfeld serves as the Senior Director of Consumer Engagement & Product Strategy at WEX, where responsibilities include directing multi-channel digital engagement strategies, optimizing campaign effectiveness through data analysis, and developing strategic business plans for new product opportunities. With a background in product management at various companies including Evolution1 and Lighthouse1, Jackie has successfully led cross-functional teams to create product roadmaps, drive consumer adoption through mobile app strategies, and enhance user experiences. Previous roles at Fiserv Health, Meritain Health, and UnitedHealth Group highlight expertise in consumer-driven marketing and product development, with a focus on fostering engagement and improving market presence. Jackie holds an MBA from the University of St. Thomas and a BA from St. Olaf College.