Shadiya Fairoose

Shadiya Fairoose is a UX Designer III at WEX, focusing on user experience strategy for enterprise-level financial applications while collaborating with cross-functional teams to develop intuitive design solutions. Previously, Shadiya served as a Graduate Assistant and UX Consultant at Pratt Institute, working on projects for various clients, applying design thinking, conducting user testing, and enhancing user retention through research and mockup designs, resulting in increased daily active users. Shadiya's earlier experience includes a Design Executive role at HiDubai.com, where a visual design system and UI templates were created, significantly boosting social media following. Shadiya began the professional journey as a Graphic Design Intern at Ad2pro media solutions, contributing to various marketing programs. Educational qualifications include a Master of Science in Information Experience Design from Pratt Institute and a Bachelor of Science in Design and Visual Communications from Ethiraj College For Women.