What happens when experiments become real? For over 30 years, we’ve partnered with organizations helping them become innovative, experimentation engines.

We help our clients invent new businesses, products, brands and services. 
We believe that in a world changing so rapidly, the most valuable capability will be experimentation. Organisations that are future ready will be those who can test and learn the fastest. Who can ‘do’, not just ‘think’.

Business Development

?What If! Innovation

Alison Chevalier

Tony Markovski

Tina Ripperger

The Leadership Team at ?What If! Innovation spearheads strategic direction and innovation initiatives across multiple sectors. This team fosters a culture of experimentation, guiding clients in developing and launching groundbreaking businesses, products, brands, and services. With a focus on rapid testing and learning, they ensure organizations are equipped to thrive in a rapidly changing world.

Leadership Team

About

Team members

Other teams at ?What If! Innovation

Innovation and Invention Team

Creative Team

Strategy and Innovation Team