What happens when experiments become real? For over 30 years, we’ve partnered with organizations helping them become innovative, experimentation engines.

We help our clients invent new businesses, products, brands and services. 
We believe that in a world changing so rapidly, the most valuable capability will be experimentation. Organisations that are future ready will be those who can test and learn the fastest. Who can ‘do’, not just ‘think’.

Business Development

?What If! Innovation

Alison Chevalier

Tony Markovski

Michael White

Tina Ripperger

The Strategy and Innovation Team at ?What If! Innovation drives growth by developing and implementing forward-thinking strategies. They collaborate to create new ventures, products, and services, employing continuous experimentation and rapid learning to ensure clients stay ahead in a fast-changing world. This team focuses on practical execution, not just theoretical planning, to foster tangible innovation and business transformation.

Strategy and Innovation Team

About

Team members

Other teams at ?What If! Innovation

Innovation and Invention Team

Creative Team