Albert Møller Nielsen

whatt.io is a product lifecycle platform that connects physical products to its own crucial metadata for traceability, and sustainability that supports a circular economy. A product passport is a subset of a complete solution like whatt.io. With a simple "tap without an app" on a physical item equipped with the whatt.io NFC tags all critical product data is exposed like manufacturer, digital spare parts, support, maintenance instructions, material passport, and other critical certificates and product knowledge. whatt.io works as an integrator and enabler for sustainable and environmentally friendly brands to be transparent with materials, recycling, and sources of waste streams used for its production. whatt.io links the physical product to its critical data and assists brands and consumers to integrate on a deeper level and cooperate for a more sustainable future. whatt.io tears down barriers with its data transparency and direct touchpoint technology using ISO 14443A NFC standard protocol and it will help all actors in a circular economy supporting the 7R model in every aspect.