Paul Weinstein

General Manager at Wheelhouse Digital Marketing Group

Paul Weinstein is an experienced professional with a background in operations, finance, and marketing. Paul has worked with a variety of companies, including Wheelhouse Digital Marketing Group, KATE QUINN ORGANICS, John Rogers Elementary PTA, Tenfold Organic Textiles, BabyLegs division of United Legwear Company, and Jones Soda Co.

In 2011, Weinstein began working at KATE QUINN ORGANICS as a Director. During their time there, they revamped the production planning process, installed a team in India to manage sampling, QC and production, overhauled the inventory management process, rebuilt the online store and integrated with back-end accounting systems, reduced import freight costs by over 50%, and created an annual P&L budget and monthly process to manage actual vs. budget results.

In 2012, Weinstein joined Wheelhouse Digital Marketing Group as Chief Operating Officer. During their two year tenure, they helped the company become a full stack Digital Marketing Agency and experienced extremely fast growth, growing both revenue and net income by over 60%.

In 2017, Weinstein became Treasurer at JANE ADDAMS MIDDLE SCHOOL PTSA. Paul had previously served as Treasurer at John Rogers Elementary PTA from 2012 to 2017.

From 2006 to 2008, Weinstein was Owner of Tenfold Organic Textiles, a company that produced naturally dyed, organic textiles.

From 2008 to 2012, Weinstein was VP Operations/Marketing at BabyLegs division of United Legwear Company. During this time, they redesigned and relaunched the website, resulting in over 460% increase in sales in under 2 years, implemented Salesforce, and implemented a base plus commission compensation plan for the entire sales and executive team.

From 1995 to 2008, Weinstein was VP Sales - West at Jones Soda Co., where they managed sales teams in Canada and the West US, was responsible for national promotional programs for the entire sales team, and led a sales team responsible for over $17mm in annual sales. Paul also held the positions of VP Operations and Operations Manager at Jones Soda Co., where they managed production and logistics for the startup beverage company and developed a proprietary printing method for labeling.

In 2023, Weinstein began working at Wheelhouse Digital Marketing Group as General Manager. Paul is responsible for delivering brilliant strategies that help their clients thrive, as well as building powerful technologies to discover new insights and opportunities.

Paul Weinstein received their Masters in Business Administration from the University of Washington - Michael G. Foster School of Business in 2008. Prior to that, they obtained a degree in Mechanical Engineering from The University of British Columbia between 1991 and 1996. In 2014, they obtained certifications from Google in both Google Analytics and Google AdWords.

Links

Previous companies

Jones Soda Co. logo

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Timeline

  • General Manager

    January, 2023 - present

  • Chief Operating Officer

    December, 2017

  • Vice President, Operations & Client Services

    June, 2015

  • Vice President

    August, 2012