Lauren Pfahler

Lauren Pfahler is a seasoned professional with extensive experience in product management and digital strategy. Currently serving as the Director of Product Portfolio Strategy and Architecture at Wheels Up since July 2019, Lauren has played a pivotal role in enhancing business operations through a digital marketplace that connects customers with aircraft operators. Key achievements include a significant increase in user engagement and conversion rates, as well as pioneering a transformative private aviation booking experience. Previously, Lauren worked at Deutsch NY, where contributions included developing innovative digital solutions for clients such as AB Inbev and Taco Bell. Lauren holds a Bachelor of Arts in Digital Media & Design from the University of Connecticut.