Whereto
Erin Beggs is an accomplished professional with extensive experience in research and strategic design. Currently serving as an Associate Partner at Whereto and a Director at Strategic Design Partners, Erin focuses on driving change and revitalizing organizations through customer experience and innovation. Previous roles include Design and Innovation Lead at the NSW Department of Education, Managing Partner at The Leading Edge, and Director at Ipsos, where Erin led qualitative research efforts and developed insights across various sectors. As a co-founder of Cultureplay Research and Forecasting, Erin specialized in cultural analysis to enhance brand and organizational value. Educational credentials include an MBA in Social Impact from AGSM @ UNSW Business School and a Master of Marketing from The University of Western Australia, among other qualifications.
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Whereto
Whereto is Australia’s most effective research-based consultancy. We use award-winning consumer and citizen insights to provide clear strategic direction for our clients. Our forte is working collaboratively with our clients to develop research-led solutions for complex challenges. WHAT MAKES US DIFFERENT We’re not just researchers; we’re innovators and collaborators. Our unique mix of government, social and commercial clients means we have a deep, cross-sector understanding across broad aspects of Australian culture. Through our cutting-edge research and analytical techniques we transform knowledge into action to create change for a better world. We provide our clients with tailored information and strategic insights to empower them to decide ‘Whereto’ next and to create solutions that truly matter. OUR UNIQUE EXPERTISE We are one of the few research consultancies in Australia with extensive experience in the area of vulnerable individuals. Our expertise provides clients with the insights to better identify and interact with vulnerable people and to develop impactful products and services when those people need it most. OUR TEAM We bring passion, rigour and creativity to deliver clarity and direction to our clients. The Whereto partners have over 100 years of global consumer and citizen insights and strategy experience between them. CONNECT WITH US We value genuine connections so please click "Follow" Send a message info@wheretoresearch.com.au Drop us a line +61 3 8648 3418 Pop in and visit us: 200/18 Kavanagh Street, Southbank VIC 3006