Jody Yeoman

Jody Yeoman is an experienced Senior CRM Manager at Which? since December 2013, overseeing CRM strategy and customer lifecycle management across various product areas, including Legal and Money. Jody has a strong background in retention and engagement strategies, having previously led a multifunctional team and managed a significant budget at Which?. Prior experience includes pivotal roles at Thomas Cook, where Jody developed a CRM and Lead Generation Strategy, and Microsoft, where Jody executed integrated marketing campaigns across Europe. Prior to these roles, Jody held marketing positions at eCircle and Primelocation, contributing to brand presence and customer engagement through multi-channel marketing efforts. Jody holds a 2:1 degree in Psychology from the University of Plymouth and a professional qualification from the Chartered Institute of Marketing.