Blake Bancroft

Blake Bancroft is a seasoned marketing professional with extensive experience in consumer experience marketing, brand management, and digital strategy. Currently serving as Senior Manager Consumer Experience Marketing at Whirlpool Corporation, Blake is responsible for brand experience, marketing, and advertising activities while driving direct-to-consumer sales. Blake has held various roles at Whirlpool, including Senior Brand Manager for Shopper Marketing and Digital Brand Manager, focusing on strategic direction and creative development. Previous experience includes managing search and digital media at Turnkey Merchandise Programs and consulting for small to medium businesses at The Marketing Design. Blake holds a Bachelor of Business Administration in Advertising and Promotions, Graphic Design, and General Business from Western Michigan University and is pursuing an MBA at the University of Michigan.