Carlos Ramiro

Carlos Ramiro is an experienced professional in Conversion Rate Optimization (CRO) and digital marketing. Currently serving as the CRO at Whirlpool Corporation, Carlos specializes in performance analysis, A/B testing, strategy execution, and stakeholder engagement. Additionally, Carlos holds a position as a professor of postgraduate studies at ESPM Escola Superior de Propaganda e Marketing, recognized as the youngest university professor in Brazil. Previous roles include web analytics positions at WPP and teaching marketing and digital media at Fundação Florestan Fernandes. Carlos has a strong educational background with an MBA in Marketing from Pontifícia Universidade Católica do Rio Grande do Sul and a degree in Marketing from Universidade Brasil.