Caterina Conte

Caterina Conte is an accomplished Category Manager with extensive experience in product merchandising and market strategy across various high-profile brands. Currently serving as the Category Manager for KitchenAid EMEA at Whirlpool Corporation, Caterina has a proven track record in building strong product portfolios, managing pricing and promotional strategies, and analyzing market trends to identify growth opportunities. Previous roles include Category Manager for Reebok at New Guards Group, where Caterina developed global merchandising plans and collaborated with cross-functional teams, as well as Product Merchandising Manager at Pandora, focusing on commercial performance and assortment commercialization. Caterina's career began at VF Corporation, where roles progressed from Demand Planning Coordinator to Senior Product Merchandiser, demonstrating expertise in product assortment management and competitive analysis. Educational background includes degrees in International Management and International Trade from Università Ca'​ Foscari Venezia.