Catherine Cardoso

Catherine Cardoso serves as the Gerente de Visual Merchandising at Whirlpool Corporation since October 2025, following a role as Trade Marketing Manager at LG Electronics, where responsibilities included managing TV and audio categories for Carrefour and Sam's Club. Catherine has significant experience in trade marketing, having established the Trade Marketing area at Solfácil and driven marketing strategies at Loft through training programs for sales consultants. Prior experience includes roles at Stellantis Latam focused on regional marketing for Jeep and RAM brands, senior marketing consultancy at TIM Brasil, and various marketing positions in trade and communications. Catherine holds a postgraduate degree in Marketing from FGV and a Bachelor's degree in Advertising from Universidade Católica de Pernambuco.