Lucie Poulain

Lucie Poulain is an experienced marketing professional currently serving as Responsable Trade Marketing Digital for KitchenAid SDA at Whirlpool Corporation since April 2015. Throughout various roles at Whirlpool, Lucie has managed digital marketing initiatives, overseeing brand website content, leading digital transformation projects, and driving social media activities. Previous experience includes positions at Nodus and Axicon Group, where Lucie contributed to sales analysis, logistics, and web marketing. Lucie holds a Master’s degree in Gestion d'Entreprise et Affaires Internationales from the University of Paris I: Panthéon-Sorbonne and a BBA in Marketing International from EDHEC Business School, complemented by international exposure through the Erasmus Program at the University of Birmingham and ongoing education in Google Ads and Digital Marketing.