Preeta Maitra

Senior Brand Manager at Whirlpool

Preeta Maitra is a Senior Brand Manager at Whirlpool Corporation, where responsibilities include overseeing the product innovation roadmap for the wall oven business and developing consumer insights to inform innovation strategies. Preeta's experience spans roles such as Senior Product Marketing Manager and Marketing Manager, where contributions included managing the US Dishwasher P&L and creating effective go-to-market strategies. Prior experience at SC Johnson as a Brand Management Intern involved developing marketing strategies that projected significant growth for Glade products. Preeta began a career at Whirlpool Corporation as a Project Engineer, achieving notable product and process improvements, and has held various engineering and research roles at General Mills and CIMA Labs. Preeta holds an MBA from Texas McCombs School of Business and a Bachelor of Science in Chemical Engineering from the University of Michigan.

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