Product Marketing Team

The Product Marketing Team at Whirlpool is responsible for developing and executing marketing strategies for their major home appliances, with a focus on brand positioning, product innovation, and market analysis. This team collaborates across departments to ensure that product launches align with consumer needs and preferences, driving sales and enhancing brand loyalty, particularly for brands like KitchenAid and JennAir. They play a key role in identifying market trends and leveraging insights to maximize the impact of marketing campaigns in various regions worldwide.