Rachel Okeson

Rachel Okeson serves as the New Product Associate Brand Manager for Maytag Laundry at Whirlpool Corporation, where leadership in go-to-market strategy has resulted in a significant increase in unit sales, despite industry declines. With a background in strategic planning and event coordination as Vice President of Strategic Planning for the BYU Marketing Association, Rachel also has experience in consumer behavior education and marketing strategy through various internships. A graduate of Brigham Young University's Marriott School of Business with a Bachelor of Science in Marketing, Rachel has consistently demonstrated an ability to drive growth and foster partnerships within diverse organizational settings. Additionally, Rachel has successfully contributed to marketing initiatives in roles with companies such as thomasarts and Idaho Falls School of Ballet, showcasing a strong commitment to enhancing brand engagement and consumer experiences.