Victor Ferrante is an experienced Digital Data Manager with a strong background in the e-commerce industry. They served as Global Analytics & Experimentation Manager at Whirlpool Corporation from 2019 to 2022 before transitioning to Digital Analytics & CRO Coordinator until 2023, where they specialized in conversion rate optimization and data analytics. Victor holds a Master of Business Administration focused on Big Data and Data Processing from FIAP and a Bachelor's degree in Communication and Media Studies from PUC-SP. Their skill set includes web analytics, A/B testing, and digital marketing strategies.
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