Paula Smith

Paula Smith serves as the Vice President of Sales at Whisha since November 2022, previously holding the position of Director of Grocery Sales at Peerless Coffee & Tea from 2019 to November 2022. With a solid background in sales management, Paula has also worked as a Senior National Account Manager at Farmer Brothers Coffee & Tea, focusing on national sales within grocery channels, and as a Sales Manager at Fra' Mani Handcrafted Foods, managing national sales with various distributors. Additional roles include Account Executive at CleanFish, Retail Sales Director at Beautifull, Inc., and Western Regional Manager at Phillips Foods, Inc. Earlier in their career, Paula held positions as a Retail Merchandiser at Star Fisheries, Inc., and as a Regional Seafood Manager at Albertsons. Paula holds an Associate of Arts degree in Liberal Arts from Cypress College.