WHITE
Piya Saigal is an accomplished professional in integrated brand communication and content, currently serving as the Business Head at WHITE. With a strong background in the media industry, Piya has held key positions including Chief Manager of Integrated Brand Communication at Bennett Coleman and Co. Ltd. (Times Group), Senior Manager at Conde Nast India (Vogue Magazine), and Manager North at Ogaan Publications. Piya also has experience as Group Head - North at Bennett Coleman and Co. Ltd., demonstrating a robust expertise in brand strategy and communication across various prestigious organizations.
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WHITE
White is an independent brand experience company with a strong belief in the shareability of experiences, stories and content. We work with brands over a spectrum of their needs; from crafting authentic and immersive experiences, to building campaigns, digital strategy, creative content and brand assets. White has been able to master the game of strategy & experiences by mining insights and turning them into new-to-the-world ideas. We work with some of the biggest brands in the market like Chivas Regal, Reliance Brands, DLF, Bvlgari, Diageo Craft, Valentino, British Council, Philip Morris India, Christian Louboutin, Mars Wrigley Group, Samsung, Panerai & many more. Our approach lies in working beyond set templates & crafting unique solutions relevant to the brands.