Michael Greto

Michael Greto is an experienced professional in event management and brand activation. Currently serving as the Head of Events & Operations at White Cap since August 2021, Michael Greto is also the Founder and Managing Director of The Chatt Hills Company, which specializes in event architecture and experience design. Previous roles include Senior Director of Corporate Event Management at Equifax and Senior Consultant positions at Brand Culture Company, LLC, and Brilliant. Michael Greto has extensive experience in strategic events, having held leadership positions at Sentry, Ciena, and The Coca-Cola Company, where responsibilities included overseeing significant sponsorship hospitality events and managing relationships within the sports and entertainment sectors. Michael Greto began their career in sales and operations, working with the Georgia World Congress Center Authority and has a Bachelor's degree in Business from The University of Alabama.