Michael Hollon

Michael Hollon is an experienced market researcher currently serving as a Senior Market Researcher at White Cap since July 2022 and as a Consumer Research Manager at Research Rockstar Training & Staffing since March 2017. Hollon has a diverse background as a freelance researcher, focusing on consumer products and retail, and has previously held positions such as Customer Research Manager at ServiceNow, where innovative customer research methods were developed, and Consumer Insights Manager at Otter Products, which involved moderating focus groups and delivering compelling research reports. With expertise gleaned from various roles in market research management, including managing all phases of research projects at Kyocera Wireless, Hollon has successfully blended qualitative and quantitative feedback to drive product innovation. Hollon is also an adjunct faculty member with a background in teaching business and marketing courses. Academically, Hollon holds a Bachelor's degree in Physics from Michigan State University and an MBA from Purdue University, along with a certification as a Focus Group Moderator from Burke Research Institute.