Karla Marroquín

Karla Marroquín, MFin, is an accomplished market researcher with extensive experience across various financial and market research organizations. Currently serving as Market Researcher and Panel Lead at RBC since July 2021, Karla specializes in creating innovative research to guide business decisions. Previously, as Global Brand and Customer Insights Manager at Scotiabank, Karla provided brand insights across multiple regions and received the Best of the Best award in 2019. Karla's background includes project management roles at Research Now SSI and Advantage Group International, where significant contributions were made to market research that generated substantial revenue. Early career experience includes consulting work at UNIMER Centroamérica and marketing roles at TACA. Karla's educational background features a Master's in Finance from EADA Business School in Barcelona, along with various certifications in business innovation and design thinking from institutions like the University of Toronto and BrainStation.