Peter Whitehead

Peter Whitehead is an experienced professional in the media and broadcasting industry, currently serving as the Director at White & Co. since September 2025. Previously, Peter held the position of Chief Commercial Officer and Commercial Director at Australian Radio Network from November 2016 to September 2025. Prior roles include National Sales Director and Commercial Director at oOh! from December 2011 to November 2016, as well as Director of Sales - Victoria. Peter's career began at Southern Cross Austereo, where Peter advanced from Account Manager to Director of Sales - Melbourne over 13 years. Additional experience includes an account management position at National Radio Sales and a journalist role at ACE Radio. Peter holds a Bachelor of Arts in Communication and Media Studies from La Trobe University, completed between 1990 and 1992.