About White CupWhite Cup offers a revenue intelligence platform with integrated solutions specifically designed for the distribution and office technology industries. Our software captures data across critical business systems, reveals industry-specific analysis, and provides the tools needed to take action for revenue improvement.Our productsWhite Cup CRM, MITS BI, Sherpa CRM, TDF CRM, and White Cup Pricing are the complete revenue engine for distributors and are laser-focused on driving more revenue and improved profits. With decades of industry experience, White Cup is trusted by more than 1,000 customers globally.

Software

Software Engineering

White Cup

White Cup's headquarters in Garden City, ID, United States

Matthew Mullen

Kayla Fargo

siddharth Khare , pmp

Todd Daubenberger

Scottie Girouard

Allen Pack

The Leadership Team at White Cup is responsible for setting the strategic direction and overseeing the operations of the company. Comprised of executives from key departments such as Marketing, Finance, Customer Success, Product Development, Cloud and IT, Human Resources, and Software Engineering, this team collaborates to align the organization’s revenue intelligence solutions with industry demands, ensuring continuous growth and customer satisfaction.

Leadership Team

The Sales and Marketing team at White Cup is responsible for driving revenue growth and market presence through strategic sales efforts and comprehensive marketing campaigns. The team, comprising roles such as the VP of Marketing, Regional Sales Managers, a Demand Generation Director, a Demand Generation Specialist, and Marketing Operations, works collaboratively to capture and analyze market data, generate leads, manage customer relationships, and optimize pricing strategies to maximize profitability and expand White Cup’s footprint in the distribution and office technology industries.

Sales and Marketing

The Engineering and Development team at White Cup is responsible for the design, development, and maintenance of the company's revenue intelligence platform and integrated solutions. They work on enhancing products like White Cup CRM, MITS BI, Sherpa CRM, TDF CRM, and White Cup Pricing to ensure they meet the specialized needs of the distribution and office technology industries. The team's efforts focus on capturing data, providing industry-specific analysis, and creating tools that help customers drive revenue and improve profits.

Engineering and Development

The Technical Support Team at White Cup is responsible for providing comprehensive technical assistance and issue resolution for customers using White Cup's revenue intelligence platform and integrated solutions. The team handles support inquiries across multiple tiers—conducting initial troubleshooting, escalating complex technical issues, and offering specialized programming support as needed. They ensure optimal functionality and customer satisfaction with White Cup's CRM, BI, and pricing products tailored for distributors and office technology industries.

Technical Support Team

The Customer Account Management team at White Cup is responsible for maintaining and strengthening relationships with clients, ensuring customer satisfaction, and driving the adoption of White Cup's revenue intelligence solutions. This team works closely with clients to understand their business needs, provide technical support, and offer strategic guidance to maximize the value derived from White Cup's products, ultimately contributing to improved revenue and profitability for the clients.

Customer Account Management

The Product Management Team at White Cup is responsible for overseeing the development and enhancement of the company's revenue intelligence platform and its integrated solutions. Comprised of a Senior Project Manager, VP of Product, and Product Manager, the team ensures that White Cup's products like White Cup CRM, MITS BI, Sherpa CRM, TDF CRM, and White Cup Pricing align with industry needs, drive revenue, and improve profits for distributors and office technology industries. They work collaboratively to capture market requirements, manage product lifecycle, and deliver industry-specific innovations trusted by over 1,000 global customers.

White Cup

Org chart

Teams

Leadership Team

Sales and Marketing

Engineering and Development

Technical Support Team

Customer Account Management

Product Management Team

Offices

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