At White Flower Farm, our diverse and talented staff boasts specialized skills in horticulture, publishing, marketing, customer service, information technology, retailing, and distribution. Most of us are passionate gardeners ourselves who share a common foundation in our loyal commitment to product quality and customer satisfaction.  Our staff does more than represent our organization—they ARE our organization and we realize that working hard to ensure job satisfaction is more than smart management—it's smart business!

Marketing

Publishing

White Flower Farm

White Flower Farm's headquarters in Torrington, CT, United States

Eliot Wadsworth

Barbara Pierson

Liz Raniere Zimmerman

Martha Moak

The Creative and Marketing Team at White Flower Farm blends artistic and strategic expertise to enhance brand presence and drive sales. Led by the Director of Ecommerce, this team develops and executes marketing campaigns, designs visually compelling content, manages digital assets, and ensures that product merchandising aligns with consumer expectations. Working collaboratively, they utilize their combined skills in art direction, communications, and merchandising to support the company's commitment to product quality and customer satisfaction.

Creative and Marketing Team

The Operations Team at White Flower Farm oversees the end-to-end process of delivering top-quality plants and gardening products to our customers. This includes coordinating the growth and maintenance of plants in the greenhouse, managing nursery operations, and ensuring timely and efficient production and shipping. Their combined expertise ensures that every product meets our high standards for quality and customer satisfaction.

White Flower Farm

Org chart

Teams

Creative and Marketing Team

Operations Team

Offices

White Flower Farm

Org chart

Teams

Creative and Marketing Team

Operations Team

Offices

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