Lex Dreitser

Lex Dreitser is an experienced business development executive in the gaming and immersive technology sectors, currently serving as Executive Director of Business Development at Advergaming since March 2023. With a strong focus on mobile, PC, and console games, Lex has successfully fostered partnerships with key stakeholders in the industry. As Director of Product at WHITE LABEL AR since October 2018, Lex has developed marketing strategies for cutting-edge XR products. Additional contributions include serving on the board for the IGDA's Silicon Valley Chapter, where Lex leads community engagement initiatives. Lex's previous roles include Technical Marketing Officer at BlockAlc and Developer Relations Lead at Epson America Inc., among others. Lex holds an Engineering Degree in Information Architecture and HCI from Baruch College.