Paul Deeming

Chief Financial Officer at White Rabbit Projects

Paul Deeming currently serves as Chief Financial Officer at White Rabbit Projects, a hospitality development platform, since September 2023. Prior to this role, Paul was the Global CFO at André Balazs Properties from April 2017 to August 2023, overseeing a renowned group of hotels and properties in the US and Europe. Additional experience includes serving as CFO at Peyton & Byrne, where strategic improvements were implemented, and interim CFO at Hakkasan Ltd, managing financial transformations during significant expansions. Paul co-founded and held the CFO position at Ignite Group Ltd, leading the growth of a successful leisure business. Earlier roles included CFO positions at TBWA\London and Weber Shandwick, and Paul began their career in finance at Deloitte. Paul holds an MA in Law from the University of Cambridge.

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London, United Kingdom

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White Rabbit Projects

White Rabbit Projects was established following the success of the White Rabbit Fund, whose investments include Lina Stores, Kricket and Island Poke. The Projects aim to support partners in creating bespoke, best in class hospitality experiences.