Lauren Lawson

Lauren Lawson began their career in 2012 as an Ophthalmology Clinic Manager at Hospital Central Managua. In 2014, they joined White Shark Media\u00ae, where they held several positions over the years, including Creative Content Manager, Partner Success Manager, Operations Manager-Strategic Partnerships, PPC Supervisor/DMC Manager, and Senior PPC Strategist. In their role as Creative Content Manager, they were responsible for producing webinars, blogs, social media posts, web content, and marketing collateral. As Partner Success Manager, they were a catalyst for Partnership sustainability and growth, ensuring an enjoyable onboarding experience for Partner satisfaction with White Label PPC Solutions. As Operations Manager-Strategic Partnerships, they managed and supervised support functions essential to improving productivity and efficiency in the Channel Sales Product & Service teams. As PPC Supervisor/DMC Manager, they managed client accounts with $30k+ Ad Spend per month, including optimizations, monthly Reports and communication. Lastly, as Senior PPC Strategist, they developed and presented plan of actions and proposals for prospects, performed campaign reviews and audits for team accounts in Google and Microsoft Ads, led and supported PPC projects across teams and departments, and participated in Senior meetings in which ideas were shared for the creation and implementation of projects.

Lauren Lawson obtained their Bachelor of Science in Nursing (B.S.N.) from the University of Miami in 2010, having previously obtained an Associate of Arts (A.A.) from Miami Dade College in 2008. In 2016, they earned a certification in Leadership Foundation for Success from White Shark Media\u00ae.