Our Story:

WhiteRock’s journey began in a home kitchen in the United States, where a passionate student turned a love for baking into a nationwide cookie business. With creativity and an unshakable belief in his product, the founder sold cookies across all 52 states, building a loyal customer base from the ground up. Driven by this early success, he returned to his hometown Kuwait with a bigger vision to transform a personal passion into a regionally celebrated brand. That vision became UR, which quickly grew to become the #1 leading cookie brand in the GCC, and expanded from being in Kuwait to opening branches in Saudi Arabia and soon to expand all over the GCC, setting a new standard in quality and dessert innovation.

How We’re Doing, Building Experiences

Today, WhiteRock is more than a dessert company it’s a mother brand that gives life to distinctive, story driven F&B concepts. With a strong presence across Kuwait and the GCC, from flavors to spaces, products to entire destinations, every concept tells a story. Through our concepts, we bring narratives to enhance grounded culture, emotion and experience. Every detail is part of a larger story. Among our growing portfolio is PROˣ, launched in 2025 a crafted experience designed for mindful eaters. PROˣ merges clean nutrition with real satisfaction, delivering high protein snacks. It’s a reflection of our commitment to pushing boundaries and catering to evolving consumer needs in the dessert industry. Complementing our consumer brands is CO², WhiteRock’s B2B cold chain solution. CO² was created to solve a critical operational challenge: ensuring products reach customers in perfect condition. Through reliable dry ice solutions and temperature controlled logistics, CO² supports businesses across Kuwait by protecting quality, reducing risk, and maintaining integrity throughout delivery.

WhiteRock Group

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