RV

Rebecca Viani

Partner | Head Of International Expansion & Franchising Advisory at WhiteSpace Partners Ltd.

Rebecca Viani, CFE, serves as Partner and Head of International Expansion & Franchising Advisory at WhiteSpace Partners Ltd. since August 2020, where the firm specializes in providing strategic advisory services to the restaurant sector. Viani also holds the role of International Development Consultant at Darden Restaurants, overseeing franchisee acquisition and development across Europe, the Middle East, and Africa. Viani has previously held significant positions, including Head of Franchising at AWJ Investments LLC and Director of Operations at REMAR GROUP, among others, demonstrating robust experience in franchise development and international business operations. A San Diego State University graduate in International Business, Viani brings extensive expertise in market strategies, franchise agreements, and operational efficiencies within the food and beverage industry.

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