Who Gives A Crap
Melissa Cricks is an accomplished marketing professional and brand strategy consultant currently working with Who Gives A Crap and StoryTap. With extensive experience in developing data-driven marketing strategies, Melissa has a proven track record of driving revenue growth and optimizing brand performance across various industries, including beauty, education, and consumer goods. Previous roles include Senior Director of Marketing & eCommerce at Blueprint Test Prep and Director of US Marketing at OPI Products, Inc., where significant sales increases were achieved. An educational background includes a Master of Science in Digital Social Media from the University of Southern California and a Bachelor of Science in Business Administration, Marketing from Bowling Green State University.
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Who Gives A Crap
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Who Gives a Crap sells beautiful, forest friendly toilet paper, paper towels and tissues and we donate 50% of our profits to help build toilets for those in need. As much as we love toilet paper, the reason we’re in business is the impact we’re having on the world—To date, Who Gives A Crap has donated over $8 million Aussie dollars to our charity partners, WaterAid, Sanergy, Lwala Community Alliance and Shining Hope For Communities, iDE and WaterSHED. The more innovative the solutions our partners can unlock, the quicker we can help build toilets for the 2 billion people who don’t have them.