Whole Earth Brands
Jim Sproat is an accomplished sales and marketing professional with extensive experience in the consumer goods industry. Currently serving as General Manager and Vice President for North America at Whole Earth Brands since June 2023, Jim previously held roles as Vice President of Sales & Marketing at LAFAZA from 2021 to 2023, where corporate strategy and sales growth in newly developed divisions were key responsibilities. Jim's experience also includes leadership positions at Pyure Brands LLC, Kashi Company, and Kellogg Company, focusing on sales, marketing innovation, and team leadership across several product categories. Jim holds a Bachelor's degree in General Management and Small Business/Entrepreneurship from the UMN Carlson School of Management and has also attended UCLA.
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Whole Earth Brands
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Whole Earth Brands is a global food company enabling healthier lifestyles and providing access to high-quality plant-based sweeteners, flavor enhancers and other foods through our diverse portfolio of trusted brands and delicious products, including Whole Earth Sweetener®, Wholesome™, Swerve®, Pure Via®, Equal® and Canderel®. We are solving for today’s wellness challenges and health problems, such as obesity and diabetes, that can be managed with diet and exercise. Our innovative product pipeline addresses the growing consumer demand for more dietary options, baking ingredients and taste profiles. Whole Earth Brands is committed to helping people enjoy life’s everyday moments and the celebrations that bring us together. For more information on how we "Open a World of Goodness®,” please visit www.WholeEarthBrands.com.