Rachel Goodman

Rachel Goodman is a media professional with extensive experience in paid media analytics and strategic planning. Currently serving as a Global Paid Media Analyst at Whole Foods Market since January 2022, Rachel previously held positions as a Media Planner and Assistant Media Planner at RPA, where responsibilities included developing media strategies for CKE Restaurants and overseeing media activities across numerous markets. Rachel's career began with internships at notable companies such as Proof Advertising, Digitas North America, and Intel Corporation, where skills in media planning, campaign execution, and graphic design were further honed. Rachel holds a Bachelor of Science in Advertising from The University of Texas at Austin, focusing on Media and Analytics.