Wholesome Story
Shinghi Detlefsen is the CEO and Co-Founder of ExpandFi, leading the development of actionable analytics since January 2022. In addition, Shinghi serves as President of Wholesome Story, a company dedicated to nourishing families, which has attracted over 700,000 customers since its founding in 2017. Previous experience includes a tenure at Amazon from August 2014 to July 2020, where Shinghi held multiple roles including Senior Product Manager for Prime Video International Expansion, focusing on marketing automation and customer engagement. Additional roles at Google and Hulu contributed to expertise in digital marketing and advertising operations. Shinghi holds a Bachelor of Science in Business Administration from the Haas School of Business at the University of California, Berkeley.
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Wholesome Story
In 2016 when we had our first child, Leon, it felt like it was a metaphorical rebirth for us. The raw intensity of parenthood – both the joys and the challenges – made us realize the indescribable power of a parent’s love. The experience was (and still is) so profound that it inspired us to pursue a tangible way to give hope and to help others who struggle to start their own family. Our nearest and dearest cause is to support women with infertility and hormonal imbalances, particularly PCOS (Polycystic Ovarian Syndrome). We want to empower them to experience the same joys of parenthood while taking back control of their bodies. “Change the world through nourishing families” is our mantra and mission because we believe a nourished mother is the first step for a wholesome family. Almost 5 years and 450,000 happy customers later, hearing your success stories continue to fuel our passion. We want to keep being a part of that story. And to grow with that story.