Francisco Parra is an accomplished sales professional with extensive experience in the produce industry. Currently serving as the National Sales Representative at Wholesum Family Farms, Inc. since November 2014, Francisco focuses on customer recruitment and lead qualification to drive sales and marketing goals. Prior to this role, Francisco worked at Safeway from January 2006 to November 2014, holding positions as Corporate Produce Inventory Buyer and Produce Department Manager. In these roles, responsibilities included purchasing a wide range of inventory items, managing inventory based on sales trends, and ensuring departmental profitability within budget constraints. Francisco is a graduate of Pima Community College, where studies were completed from 2003 to 2005.
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