Wholesum
Francisco Parra is an accomplished sales professional with extensive experience in the produce industry. Currently serving as the National Sales Representative at Wholesum Family Farms, Inc. since November 2014, Francisco focuses on customer recruitment and lead qualification to drive sales and marketing goals. Prior to this role, Francisco worked at Safeway from January 2006 to November 2014, holding positions as Corporate Produce Inventory Buyer and Produce Department Manager. In these roles, responsibilities included purchasing a wide range of inventory items, managing inventory based on sales trends, and ensuring departmental profitability within budget constraints. Francisco is a graduate of Pima Community College, where studies were completed from 2003 to 2005.
Wholesum
Wholesum is a leading grower and shipper of 100% organic, Fair Trade Certified fresh produce. The third-generation family farming operation is based in Amado, Arizona with family farms in the US and Mexico. With over 90 years of farming experience, Wholesum has been dedicated to creating a more noble food system that puts people and the planet first through responsible sourcing, equitable labor practices and environmental protection. Through deep industry knowledge and innovation, Wholesum uses site-specific solutions including high-tech greenhouse and open field production to bring to market healthy, flavorful and high-quality produce year-round to retailers nationwide. Our Purpose: Nourish a healthy world Our Vision: Lead production of responsibly grown organic food that shows value to all. Our Mission: Beat conventional through responsible practices for the wellbeing of our community. Our Values: Integrity, Responsible Growing, Problem Solvers, People on the Move Our produce is Grown for Good; Good Health, Good Flavor and the Good Livelihood of people and the planet!