Denise Tay is a seasoned marketing professional currently serving as the Senior Lifecycle Marketing Manager at Whop, where responsibilities include developing and executing strategies to enhance customer retention, engagement, and lifetime value. Previously, Denise held multiple leadership roles at Income, focusing on innovation and partnerships, where notable achievements included negotiating substantial sponsorship deals and launching new insurance products within digital platforms, resulting in significant user growth and revenue increases. Earlier career experiences include roles at Sable, GoBear, DBS Bank, Standard Chartered Bank, and managing international floorball events. Denise holds an MBA from Cornell Johnson Graduate School of Management and Cheung Kong Graduate School of Business, along with a BSc in Management from The University of Manchester.