WHY
Alexandros Gyftomitros is an experienced Art Director and Senior UI/UX Designer currently working at WHY since September 2018. Prior to this role, Alexandros served as a Senior UI/UX Designer at Another Circus Creative Agency from June 2015 to August 2018 and worked as a Web Designer at MullenLowe Athens from November 2013 to June 2015. Alexandros holds a Bachelor's degree in Graphic and Web Design from AKTO College, earned between January 2009 and January 2011.
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WHY
We are an independent and fully integrated communications agency with a deep-rooted advertising instinct and drive for innovation. Our mission is to inspire and to challenge with our ideas, both ourselves and the brands we partner with, by using the perfect blend of Strategy, Creativity and Technology. We love ideas that have a real impact, grab attention and remain memorable. We rely on empathy and a deeper understanding of our audience, not just data, aiming to give value to brands and society as a whole. WHY isn't just a name. It's our very essence. It’s our philosophy that motivates us to dig deeper, questioning assumptions and thinking beyond the obvious. It’s about discovering the “why” behind the numbers and transforming it into meaningful campaigns. Ultimately, Why isn't a question. It's the answer.