Whyte Bikes Limited
Matt Skinner is currently the Marketing Director and Creative & Content Director at Whyte Bikes Limited. Prior to this, Matt held positions such as Concept Development Director and Content Director at Play Sports Network, Editorial Director and Creative Planning Director at SHIFT Active Media Ltd, and Editor at Future's What Mountain Bike magazine. He also worked as the Reviews Editor for Mountain Biking UK (MBUK) magazine and a Staff Writer for What Mountain Bike magazine. Matt's career began at Freestyle Publications as the Editor of Koi Carp magazine and the Launch Editor/Editor of BMX Rider magazine. He holds a BaHons degree in English and Sport Science/PE from Loughborough University.
Whyte Bikes Limited
We’ve been designing innovative bikes designed and tested in Britain and built without compromise to unlock your potential for over 22 years. Since 1997, we’ve dedicated ourselves to engineering the extraordinary: innovative, award-winning, trailblazing bikes that inspire confidence and spread joy. Whether it’s our exceptional eMTBs or mountain bikes, our outstanding gravel or urban bikes, every Whyte is designed to deliver you exceptional handling and ride performance together with proven real-world reliability. Our first breakthrough bike (the PRST-1) rewrote the rules. And we continue in that spirit; relentlessly seeking and developing the next big performance advantages with pioneering innovations that move you to ride better, feel better and do better.