Whyte Bikes Limited
Nikki Hawyes is currently the Chief Executive Officer at Whyte Bikes Limited. Previously, Nikki held positions such as Country Leader UK at Cannondale, Director of Brands at ZyroFisher, Marketing Director at Fisher Outdoor Leisure, and Founder & Owner of Dert Mountain Bikes. With a background in business, management, marketing, and related support services from Kingston University, Nikki has a proven track record of success in sales, marketing, and brand management.
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Whyte Bikes Limited
We’ve been designing innovative bikes designed and tested in Britain and built without compromise to unlock your potential for over 22 years. Since 1997, we’ve dedicated ourselves to engineering the extraordinary: innovative, award-winning, trailblazing bikes that inspire confidence and spread joy. Whether it’s our exceptional eMTBs or mountain bikes, our outstanding gravel or urban bikes, every Whyte is designed to deliver you exceptional handling and ride performance together with proven real-world reliability. Our first breakthrough bike (the PRST-1) rewrote the rules. And we continue in that spirit; relentlessly seeking and developing the next big performance advantages with pioneering innovations that move you to ride better, feel better and do better.